Main role : Manages market research, promotion, and sales activities.
Key responsibilities
- Strategic planning: Develop and implement comprehensive sales and marketing strategies to achieve business objectives.
- Market analysis: Conduct market research, analyze trends, and monitor competitor activities to identify opportunities and inform strategy.
- Digital marketing: Create and manage digital content for platforms like social media, blogs, and websites, optimizing for SEO/SEM.
- Campaign management: Design, launch, and manage marketing campaigns, including paid ads on platforms like Meta and Google, and optimize them for performance.
- Social media management: Oversee social media accounts, plan content, schedule posts, and engage with the community to build brand awareness.
- Content creation: Produce engaging content, which can include written copy, images, and videos for various marketing materials.
- Performance tracking: Monitor and analyze key performance indicators (KPIs), using tools like Google Analytics, to measure success and make data-driven improvements.
- Reporting: Prepare detailed reports on sales performance and market analysis for stakeholders.
- Client and team collaboration: Build and maintain strong client relationships and collaborate with cross-functional teams (e.g., sales, production) to ensure strategy alignment.
Essential skills
- Strong understanding of market research and analysis techniques
- Proficiency with digital marketing tools, including analytics platforms, social media management software, and advertising platforms
- Excellent written and verbal communication skills
- Creativity in content creation and campaign development
- Strong analytical and problem-solving abilities
- Ability to manage multiple projects and work collaboratively